{"id":23195,"date":"2024-07-11T16:06:18","date_gmt":"2024-07-11T09:06:18","guid":{"rendered":"https:\/\/nnkt.ueh.edu.vn\/?p=23195"},"modified":"2024-07-11T16:41:46","modified_gmt":"2024-07-11T09:41:46","slug":"general-information","status":"publish","type":"post","link":"https:\/\/nnkt.ueh.edu.vn\/index.php\/2024\/07\/11\/general-information\/","title":{"rendered":"GENERAL INFORMATION"},"content":{"rendered":"<div>You need to add a widget, row, or prebuilt layout before you&#8217;ll see anything here. \ud83d\ude42<\/div>\n\n\n<h2>1.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Institutional context<\/h2>\n<h3>1.1.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Overview of the University of Economics Ho Chi Minh City<\/h3>\n<p>The University of Economics Ho Chi Minh City (UEH) was founded in 1976 as a public uni-disciplinary higher education institution in economics. As the university evolves, it has become multi-disciplinary offering a wide range of degree programmes in other disciplines such as business administration and finance. UEH has recently offered inter-disciplinary programmes such as urban planning and real estate since 2021 as the rising demand of the labour market necessitates the convergence of disciplines.<\/p>\n<p>Pursuant to Decision No. 426\/TTg promulgated by the Prime Minister on October 27<sup>th<\/sup> 1976, the University of Economics Ho Chi Minh City was formed under the administration of the Ministry of Higher and Secondary Vocational Education \u2013 the former name of the Ministry of Education and Training. The university also became a member of Vietnam National University \u2013 Ho Chi Minh (VNU-HCM) in 2000. In October 2000, UEH was detached from VNU-HCM. Since then, the institution has grown and thrived tremendously under the management of the Ministry of Education and Training. In 2014, UEH became the first public university to be granted full management autonomy in Vietnam.<\/p>\n<p>In the period of 2021-2025, UEH transforms itself to meet the market needs and the internationalization context with the restructuring strategy to become a multidisciplinary university with sustainable development in the fields of economics, business, management, law, design and technology. More specifically, UEH University has three colleges and one branch in Vinh Long province as follows:<\/p>\n<ul>\n<li>UEH College of Business with the mission of training high-quality human resources, promoting international relations, researching and transferring new knowledge in the field of management and business;<\/li>\n<li>UEH College of Technology and Design with the mission of training high-quality human resources, conducting research, and disseminating new knowledge in the fields of Mathematics, Statistics, Information Systems, Economics, Data science, Technology, Computing, Innovation, Architecture, Planning, Multimedia Design;<\/li>\n<li>UEH College of Economics, Law and Government with the mission of training high-quality human resources, conducting research, and disseminating new knowledge in the fields of economics and behaviour, public finance, governance, law, and the environment for policymakers;<\/li>\n<li>UEH Vinh Long Branch was established on December 4th, 2019 upon the merger with Vinh Long College of Economics and Finance, being a pioneer centre for academic training, research and consultation for UEH in the Mekong Delta.<\/li>\n<\/ul>\n<p>UEH is currently a multi-disciplinary and sustainable university supplying a variety of programmes (bachelor, master and doctorate) and different modes of study (full-time and part-time) with more than 30,000 students and a network of over 240,000 alumni. More importantly, the university has officially entered the Top 301+ Best Universities in Asia in 2023 (QS Asia University Rankings 2024).<\/p>\n<p>UEH\u2019s vision is to become a multidisciplinary and sustainable university with a high academic reputation in Asia by 2030. To achieve its vision, the university\u2019s mission is to commit to enhancing and elevating knowledge acquisition, and to breed young talents in the age of globalization and integration while pioneering innovation and serving the public interest.<\/p>\n<h3>1.2.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Overview of School of Foreign Languages<\/h3>\n<p>On September 5, 2014, the School of Foreign Languages for Economics was established on the foundation of upgrading its predecessor, the Department of Foreign Languages. On March 8, 2021, the School was renamed the School of Languages (SFL). Before becoming the School of Foreign Languages for Economics, the Department of Foreign Languages was responsible for teaching General English courses. The Business English Programme has been introduced and taught to students since 2015.<\/p>\n<p>Since its establishment until now, the School of Foreign Languages has gradually developed and affirmed its position in the field of English language studies, becoming one of the schools achieving a high quality of training, a high percentage of graduates having jobs, as well as providing human resources majoring in Business English in the national economy, contributing significantly to the economic development of the nation. SFL\u2019s vision up to the year 2030 is to offer undergraduate students more majors in other languages, such as Chinese or Japanese and also add more minor majors to meet the needs of society. The school\u2019s mission, strategic objectives and core values are explained and presented in Appendix 1.<\/p>\n<p>The SFL offers foreign language instruction \u200b\u200bfor students of different academic levels, especially undergraduate programmes for training highly qualified human resources to master the English language. Also, the SFL provides long- and short-term courses to improve foreign language capacity for people in need and sets out development strategies for training, scientific research, and international cooperation in foreign language teaching and learning for UEH.<\/p>\n<p>The SFL currently has a full-time faculty of 30 highly qualified, experienced and dedicated lecturers, including 11 senior lecturers; 23 lecturers with Master\u2019s degrees, 07 with PhD degrees, and 06 lecturers are currently taking PhD programmes. The faculty members graduated from prestigious domestic and international educational institutions. In addition, the SFL also has a team of 20 visiting lecturers, including 03 lecturers from native English-speaking countries.<\/p>\n<p>SFL is organised into the following three departments, including Department of Foreign Languages for General Purposes, Department of English Language Studies, and Department of Foreign Languages for Specific Purposes.<\/p>\n<p>The SFL has been carrying out research projects and scientific publications in foreign language teaching and learning and applied linguistics. In addition, we are focusing on innovating teaching methods, developing training programmes, and compiling teaching materials to improve the quality of foreign language training in UEH as well as the national education system.<\/p>\n<p>The SFL has promoted cooperative relationships with domestic and international universities and institutions, international educational organisations and businesses to:<\/p>\n<ul>\n<li>implement academic exchanges: exchange of students and faculty;<\/li>\n<li>build on affiliate training programmes;<\/li>\n<li>develop collaborations in scientific research and international publications;<\/li>\n<li>expand opportunities for our students to participate in internships, business semesters and cultural exchanges.<\/li>\n<\/ul>\n<h2>2.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Further development of the programme and implementation of recommendations from previous accreditation (if relevant)<\/h2>\n<p>The programme of Business English was developed and issued according to Decision No 4041\/Q\u0110-\u0110HKT-\u0110BCL dated\u00a0 December 09th, 2014. UEH\u2019s Cohort 41 had the first students pursuing the bachelor programme in Business English.<\/p>\n<p>Compared with the previous programme, the current bachelor programme, revised in June 2023, aims to build a solid foundation of language and necessary skills for students. The programme has 46 courses equivalent to 125 credits, including four elective courses. The current programme has some changes in the structure as well as in the content. The current programme has made some changes as follows:<\/p>\n<ol>\n<li>Adding research methodology course to assist students in completing their graduation theses;<\/li>\n<li>Restructuring and changing the number of credits for some courses on language skills;<\/li>\n<li>Updating teaching and learning materials for all courses;<\/li>\n<li>Increasing the number of credits for some linguistics courses to 03 credits instead of 02 credits as phonetics &#8211; phonology, morphology-syntax, and semantics;<\/li>\n<li>Providing interpretation courses for students;<\/li>\n<li>Adding one more elective course which provides knowledge of English-American literature for students;<\/li>\n<li>The two courses of micro-economics and macro-economics with 6 credits were replaced by courses: Introduction to Psychology, Sustainable Development and Design Thinking which were decided by the Rector Board of UEH for all programmes of UEH<\/li>\n<\/ol>\n<p>Since its implementation in 2015, the bachelor\u2018s programme in Business English has attracted many candidates from different parts of the country. Table 0.1 below presents the programme\u2019s statistical data for the period 2015 &#8211; 2023. The number of applicants to the programme in the first year, 2015 was 636 but then in 2016, the figure was a 150% increase. Particularly, it soared up more than three times in the period of 2018 and 2019. Impressively, in 2021, the number of applicants enrolled in the programme was five times greater than the number in the first year. Though in two recent years, 2022 and 2023, the number of applicants to the programme was smaller than that in 2021, the figures showed that this programme is still one of the favourable majors among high school leavers.<\/p>\n<p><strong>Table 0.1. The Business English programme\u2019s statistical data for the period 2015-2023<\/strong><\/p>\n<table width=\"604\">\n<tbody>\n<tr>\n<td width=\"37\">\n<p><strong>Year<\/strong><\/p>\n<\/td>\n<td width=\"47\">\n<p><strong>Cohort<\/strong><\/p>\n<\/td>\n<td width=\"47\">\n<p><strong>Enroll-ment Quota<\/strong><\/p>\n<\/td>\n<td colspan=\"2\" width=\"109\">\n<p><strong>Number of Applicants<\/strong><\/p>\n<\/td>\n<td width=\"70\">\n<p><strong>Application rate<\/strong><\/p>\n<\/td>\n<td width=\"70\">\n<p><strong>Admission Number<\/strong><\/p>\n<\/td>\n<td width=\"68\">\n<p><strong>Number of Graduates<\/strong><\/p>\n<\/td>\n<td width=\"54\">\n<p><strong>Gradua-tion rate<\/strong><\/p>\n<\/td>\n<td width=\"60\">\n<p><strong>Number of dropouts<\/strong><\/p>\n<\/td>\n<td width=\"41\">\n<p><strong>Drop-out rate<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"37\">\n<p>\u00a0<\/p>\n<\/td>\n<td width=\"47\">\n<p>\u00a0<\/p>\n<\/td>\n<td width=\"47\">\n<p>Total<\/p>\n<\/td>\n<td width=\"47\">\n<p>Total<\/p>\n<\/td>\n<td width=\"62\">\n<p>Annual increase (%)<\/p>\n<\/td>\n<td width=\"70\">\n<p>%<\/p>\n<\/td>\n<td width=\"70\">\n<p>Total<\/p>\n<\/td>\n<td width=\"68\">\n<p>Total<\/p>\n<\/td>\n<td width=\"54\">\n<p>%<\/p>\n<\/td>\n<td width=\"60\">\n<p>Total<\/p>\n<\/td>\n<td width=\"41\">\n<p>%<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"37\">\n<p><strong>2023<\/strong><\/p>\n<\/td>\n<td width=\"47\">\n<p><strong>49<\/strong><\/p>\n<p><strong>(1st year)<\/strong><\/p>\n<\/td>\n<td width=\"47\">\n<p>165<\/p>\n<\/td>\n<td width=\"47\">\n<p>1270<\/p>\n<\/td>\n<td width=\"62\">\n<p>6.99<\/p>\n<\/td>\n<td width=\"70\">\n<p>769.7<\/p>\n<\/td>\n<td width=\"70\">\n<p>152<\/p>\n<\/td>\n<td width=\"68\">\n<p>NA<\/p>\n<\/td>\n<td width=\"54\">\n<p>NA<\/p>\n<\/td>\n<td width=\"60\">\n<p>NA<\/p>\n<\/td>\n<td width=\"41\">\n<p>NA<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"37\">\n<p><strong>2022<\/strong><\/p>\n<\/td>\n<td width=\"47\">\n<p><strong>48<\/strong><\/p>\n<p><strong>(2nd year)<\/strong><\/p>\n<\/td>\n<td width=\"47\">\n<p>165<\/p>\n<\/td>\n<td width=\"47\">\n<p>1187<\/p>\n<\/td>\n<td width=\"62\">\n<p>-63.47<\/p>\n<\/td>\n<td width=\"70\">\n<p>719.4<\/p>\n<\/td>\n<td width=\"70\">\n<p>159<\/p>\n<\/td>\n<td width=\"68\">\n<p>NA<\/p>\n<\/td>\n<td width=\"54\">\n<p>NA<\/p>\n<\/td>\n<td width=\"60\">\n<p>NA<\/p>\n<\/td>\n<td width=\"41\">\n<p>NA<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"37\">\n<p><strong>2021<\/strong><\/p>\n<\/td>\n<td width=\"47\">\n<p><strong>47<\/strong><\/p>\n<p><strong>(3rd year)<\/strong><\/p>\n<\/td>\n<td width=\"47\">\n<p>165<\/p>\n<\/td>\n<td width=\"47\">\n<p>3250<\/p>\n<\/td>\n<td width=\"62\">\n<p>108.06<\/p>\n<\/td>\n<td width=\"70\">\n<p>2,166.7<\/p>\n<\/td>\n<td width=\"70\">\n<p>200<\/p>\n<\/td>\n<td width=\"68\">\n<p>NA<\/p>\n<\/td>\n<td width=\"54\">\n<p>NA<\/p>\n<\/td>\n<td width=\"60\">\n<p>NA<\/p>\n<\/td>\n<td width=\"41\">\n<p>NA<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"37\">\n<p><strong>2020<\/strong><\/p>\n<\/td>\n<td width=\"47\">\n<p><strong>46<\/strong><\/p>\n<p><strong>(4rd year)<\/strong><\/p>\n<\/td>\n<td width=\"47\">\n<p>150<\/p>\n<\/td>\n<td width=\"47\">\n<p>1562<\/p>\n<\/td>\n<td width=\"62\">\n<p>-32.90<\/p>\n<\/td>\n<td width=\"70\">\n<p>1,041. 3<\/p>\n<\/td>\n<td width=\"70\">\n<p>139<\/p>\n<\/td>\n<td width=\"68\">\n<p>NA<\/p>\n<\/td>\n<td width=\"54\">\n<p>NA<\/p>\n<\/td>\n<td width=\"60\">\n<p>NA<\/p>\n<\/td>\n<td width=\"41\">\n<p>NA<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"37\">\n<p><strong>2019<\/strong><\/p>\n<\/td>\n<td width=\"47\">\n<p><strong>45<\/strong><\/p>\n<\/td>\n<td width=\"47\">\n<p>150<\/p>\n<\/td>\n<td width=\"47\">\n<p>2328<\/p>\n<\/td>\n<td width=\"62\">\n<p>109.19<\/p>\n<\/td>\n<td width=\"70\">\n<p>1,552.0<\/p>\n<\/td>\n<td width=\"70\">\n<p>143<\/p>\n<\/td>\n<td width=\"68\">\n<p>137<\/p>\n<\/td>\n<td width=\"54\">\n<p>97.2<\/p>\n<\/td>\n<td width=\"60\">\n<p>\u00a0<\/p>\n<p>04<\/p>\n<\/td>\n<td width=\"41\">\n<p>2.80<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"37\">\n<p><strong>2018<\/strong><\/p>\n<\/td>\n<td width=\"47\">\n<p><strong>44<\/strong><\/p>\n<\/td>\n<td width=\"47\">\n<p>150<\/p>\n<\/td>\n<td width=\"47\">\n<p>2132<\/p>\n<\/td>\n<td width=\"62\">\n<p>233.77<\/p>\n<\/td>\n<td width=\"70\">\n<p>1,421,3<\/p>\n<\/td>\n<td width=\"70\">\n<p>153<\/p>\n<\/td>\n<td width=\"68\">\n<p>138<\/p>\n<\/td>\n<td width=\"54\">\n<p>90.2<\/p>\n<\/td>\n<td width=\"60\">\n<p>15<\/p>\n<\/td>\n<td width=\"41\">\n<p>9.80<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"37\">\n<p><strong>2017<\/strong><\/p>\n<\/td>\n<td width=\"47\">\n<p><strong>43<\/strong><\/p>\n<\/td>\n<td width=\"47\">\n<p>100<\/p>\n<\/td>\n<td width=\"47\">\n<p>912<\/p>\n<\/td>\n<td width=\"62\">\n<p>-3.5<\/p>\n<\/td>\n<td width=\"70\">\n<p>912.0<\/p>\n<\/td>\n<td width=\"70\">\n<p>120<\/p>\n<\/td>\n<td width=\"68\">\n<p>108<\/p>\n<\/td>\n<td width=\"54\">\n<p>90.0<\/p>\n<\/td>\n<td width=\"60\">\n<p>12<\/p>\n<\/td>\n<td width=\"41\">\n<p>10.00<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"37\">\n<p><strong>2016<\/strong><\/p>\n<\/td>\n<td width=\"47\">\n<p><strong>42<\/strong><\/p>\n<\/td>\n<td width=\"47\">\n<p>120<\/p>\n<\/td>\n<td width=\"47\">\n<p>945<\/p>\n<\/td>\n<td width=\"62\">\n<p>150<\/p>\n<\/td>\n<td width=\"70\">\n<p>787.5<\/p>\n<\/td>\n<td width=\"70\">\n<p>127<\/p>\n<\/td>\n<td width=\"68\">\n<p>123<\/p>\n<\/td>\n<td width=\"54\">\n<p>88.98<\/p>\n<\/td>\n<td width=\"60\">\n<p>14<\/p>\n<\/td>\n<td width=\"41\">\n<p>11.02<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"37\">\n<p><strong>2015<\/strong><\/p>\n<\/td>\n<td width=\"47\">\n<p><strong>41<\/strong><\/p>\n<\/td>\n<td width=\"47\">\n<p>80<\/p>\n<\/td>\n<td width=\"47\">\n<p>636<\/p>\n<\/td>\n<td width=\"62\">\n<p>\u00a0<\/p>\n<\/td>\n<td width=\"70\">\n<p>795.0<\/p>\n<\/td>\n<td width=\"70\">\n<p>86<\/p>\n<\/td>\n<td width=\"68\">\n<p>72<\/p>\n<\/td>\n<td width=\"54\">\n<p>83.70<\/p>\n<\/td>\n<td width=\"60\">\n<p>14<\/p>\n<\/td>\n<td width=\"41\">\n<p>16.28<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h1>1.\u00a0\u00a0\u00a0 OBJECTIVES<\/h1>\n<h2>1.1.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Objectives of the study programme*<\/h2>\n<p>Being aware of the importance of the programme objectives, since developing the programme for Business English majors, SFL has already conducted surveys on the programme with stakeholders, such as the academic board, lecturers, students and employers to revise the programme (see Appendix 2, Appendix 3, Appendix 4). The reference to similar programmes in the international context of some universities, such as the University of Birmingham, the Open University, and Bangor University which had programmes in English language studies as a reference source was also helpful for the revision of the programme (see Appendix 5). The Common European Framework of Reference for Languages (CEFR), Bloom Taxonomies (1965) and Simpson\u2019s Taxonomy (1972) were also employed for references to build the programme objectives and learning outcomes.<\/p>\n<p>According to UEH&#8217;s training programme adjustment roadmap to meet the new requirements of the labour market, every two years, the curricula of programmes are updated for some minor changes and every 5 years major changes are made to renew and improve and renew them. The current objectives and learning outcomes of the Business English programme were revised according to Decision No 1806\/QD-DHKT-DBCLP issued on 14th June 2023 by UEH\u2019s president.<\/p>\n<p>The Bachelor Business English programme is designed to strengthen the students\u2019 English competencies and enrich their knowledge of English linguistics. It also aims to provide specialised knowledge of economics, trade, and management giving students more career opportunities to work across various business sectors.<\/p>\n<p>The programme develops English language proficiency, professional skills, professional ethnics and attitudes that help graduates have the ability to adapt and grow in the modern era. The programme is designed for those who wish to use English as a means of communication to work for multinational corporations or domestic enterprises possessing business partnerships with foreign companies. Business English graduates will be able to take on different positions in Vietnamese and foreign companies and organizations, including sales representatives, tellers, human resources staff, media persons, foreign affairs staff, secretaries, director\/ manager assistants, interpreters and managers. They can also choose to take a certificate in teaching methodology to become teachers of English at different educational institutions.<\/p>\n<p>More specifically, the programme will provide graduates with:<\/p>\n<p>PO1: General knowledge of social sciences, linguistics, cultures, and politics<\/p>\n<p>PO2: Foundation knowledge of economics and business management<\/p>\n<p>PO3: Translation and interpretation skills<\/p>\n<p>PO4: General knowledge of informatics in business<\/p>\n<p>PO5: Professional skills, research skills and adaptability<\/p>\n<p>PO6: Second foreign language ability<\/p>\n<p>PO7: Professional ethics and responsibility for work<\/p>\n<p>The programme of Business English also identifies specific competencies corresponding to the level of knowledge, skills as well as the level of autonomy and responsibility that graduates will be able to gain and presented in Table 1.1 below.<\/p>\n<p>\u00a0<\/p>\n<p><strong>Table 1.1. Programme Learning Outcomes (Knowledge)<\/strong><\/p>\n<table width=\"591\">\n<tbody>\n<tr>\n<td width=\"54\">\n<p><strong>PO<\/strong><\/p>\n<\/td>\n<td width=\"77\">\n<p><strong>PLO<\/strong><\/p>\n<\/td>\n<td width=\"460\">\n<p><strong>Description<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td rowspan=\"2\" width=\"54\">\n<p>PO1<\/p>\n<\/td>\n<td width=\"77\">\n<p>PLO1.1<\/p>\n<\/td>\n<td width=\"460\">\n<p>Apply general knowledge of social sciences for learning and researching the English language<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"77\">\n<p>PLO1.2<\/p>\n<\/td>\n<td width=\"460\">\n<p>Apply advanced knowledge of English language skills, linguistics and intercultural business communication in business activities or international contexts<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"54\">\n<p>PO2<\/p>\n<\/td>\n<td width=\"77\">\n<p>PLO1.3<\/p>\n<\/td>\n<td width=\"460\">\n<p>Adapt knowledge of economics, business, and management for personal and professional development<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"54\">\n<p>PO3<\/p>\n<\/td>\n<td width=\"77\">\n<p>PLO1.4<\/p>\n<\/td>\n<td width=\"460\">\n<p>Select theories of translation and interpretation for professional development<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"54\">\n<p>PO4<\/p>\n<\/td>\n<td width=\"77\">\n<p>PLO1.5<\/p>\n<\/td>\n<td width=\"460\">\n<p>Apply knowledge of information technology to effectively exploit the Internet and data for personal learning and professional development <a href=\"#_ftn1\" name=\"_ftnref1\"><sup>[1]<\/sup><\/a><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td rowspan=\"3\" width=\"54\">\n<p>\u00a0<\/p>\n<p>PO5<\/p>\n<p>\u00a0<\/p>\n<\/td>\n<td width=\"77\">\n<p>PLO1.6<\/p>\n<\/td>\n<td width=\"460\">\n<p>Effectively adapt knowledge in the field of expertise in the Enterprise Semester\u00a0 training or internship duration<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"77\">\n<p>PLO1.7<\/p>\n<\/td>\n<td width=\"460\">\n<p>Plan professional, consultancy and business activities<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"77\">\n<p>PLO1.8\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n<\/td>\n<td width=\"460\">\n<p>Utilize knowledge of the major in managing professional activities<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>Table 1.2. Programme Learning Outcomes (Skills)<\/strong><\/p>\n<table width=\"604\">\n<tbody>\n<tr>\n<td width=\"56\">\n<p><strong>PO<\/strong><\/p>\n<\/td>\n<td width=\"77\">\n<p><strong>PLO<\/strong><\/p>\n<\/td>\n<td width=\"471\">\n<p><strong>Description<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"56\">\n<p>PO2<\/p>\n<\/td>\n<td width=\"77\">\n<p>PLO2.1<\/p>\n<\/td>\n<td width=\"471\">\n<p>Demonstrate English language competency at C1 Level proficiency<a href=\"#_ftn2\" name=\"_ftnref2\"><sup>[2]<\/sup><\/a><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td rowspan=\"4\" width=\"56\">\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>PO5<\/p>\n<p>\u00a0<\/p>\n<\/td>\n<td width=\"77\">\n<p>PLO2.2<\/p>\n<\/td>\n<td width=\"471\">\n<p>Apply critical thinking, innovation, creativity, and life-long learning skills in doing research, or in business activities<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"77\">\n<p>PLO2.3<\/p>\n<\/td>\n<td width=\"471\">\n<p>Enhance presentation skills, problem-solving skills, and critical thinking skills<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"77\">\n<p>PLO2.4\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n<\/td>\n<td width=\"471\">\n<p>Demonstrate organizational and teamwork skills<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"77\">\n<p>PLO2.5<\/p>\n<\/td>\n<td width=\"471\">\n<p>Improve debating ability and creativity<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"56\">\n<p>PO6<\/p>\n<\/td>\n<td width=\"77\">\n<p>PLO2.6<\/p>\n<\/td>\n<td width=\"471\">\n<p>Communicate in a second foreign language equivalent to level 3 over 6 of Vietnam\u2019s Foreign Language Competency Framework<sup> <a href=\"#_ftn3\" name=\"_ftnref3\">[3]<\/a><\/sup><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>Table 1.3. Programme Learning Outcomes (Autonomy and Responsibility)<\/strong><\/p>\n<table width=\"611\">\n<tbody>\n<tr>\n<td width=\"58\">\n<p><strong>PO<\/strong><\/p>\n<\/td>\n<td width=\"75\">\n<p><strong>PLO<\/strong><\/p>\n<\/td>\n<td width=\"478\">\n<p><strong>Description<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td rowspan=\"4\" width=\"58\">\n<p>PO7<\/p>\n<\/td>\n<td width=\"75\">\n<p>PLO3.1<\/p>\n<\/td>\n<td width=\"478\">\n<p>Work independently or effectively in a team as a member or team leader by supporting, guiding, and supervising the work of colleagues to continuously improve the quality of work<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"75\">\n<p>PLO3.2<\/p>\n<\/td>\n<td width=\"478\">\n<p>Take personal responsibility and accountability for the team while performing assigned tasks.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"75\">\n<p>PLO3.3<\/p>\n<\/td>\n<td width=\"478\">\n<p>Demonstrate an ability to encourage and direct others to perform their duties<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"75\">\n<p>PLO3.4<\/p>\n<\/td>\n<td width=\"478\">\n<p>Make expert decisions on issues related to the English language, especially in the field of business; take responsibility for the accuracy, honesty and logic of the professional conclusions<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"58\">\n<p>\u00a0<\/p>\n<\/td>\n<td width=\"75\">\n<p>\u00a0PLO3.5<\/p>\n<\/td>\n<td width=\"478\">\n<p>Plan, coordinate and manage recourses when doing research<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"58\">\n<p>\u00a0<\/p>\n<\/td>\n<td width=\"75\">\n<p>\u00a0PLO3.6<\/p>\n<\/td>\n<td width=\"478\">\n<p>Evaluate and propose solutions for the improvement of professional activities<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>In addition to the above programme learning outcomes, upon graduation, graduates are also required to gain a Certificate of Physical Education and a Certificate of National Defense Education.\u00a0<\/p>\n<p>The Vietnam National Qualifications Framework (VQF) for undergraduates has five requirements for knowledge, six requirements for skills and four requirements for autonomy and responsibility. Hence, it can be concluded that this bachelor&#8217;s programme has met all these requirements (see Appendix 6).<\/p>\n<h2>1.2.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 International orientation of the study programme design*<\/h2>\n<p>As stated in UEH\u2019s vision, by 2030, UEH plans to turn into a multidisciplinary university with sustainable development and strong academic influence in Asia. To achieve this target, the university actively engages in quality assurance towards internationalisation with respect for national differences in all aspects, from institutional management, facilities and equipment, and international cooperation to curriculum development, textbooks, and academic staff, so that students who graduate from UEH are highly recognized and be able to get a good job and work confidently in domestic or international working markets.<\/p>\n<p>\u00a0The international orientation of our Bachelor of Business English (BBE) programme can be reflected in various aspects. First, the international orientation of the BBE programme can be seen in our programme learning outcomes such as PLO 1.2, PLO 2.1 and PLO 2.2. The international aspect can be shown in the career prospects of the programme. For example, graduates of the BBE programme can work for multinational corporations or international firms. Second, the programme also promotes student exchange or academic exchange with some universities around the world such as Humber [1.2.01], Sunway University [1.2.02], Bangor University [1.2.03], STID Al-Hadid [1.2.04], National University Philippines[1.2.05]. These universities have already mapped the BBE programme of UEH with theirs, which makes the current programme internationally recognized. Third, most of the courses of the programme are instructed in English (39\/46 courses) which makes the programme easily recognised by international universities. To be globalised, our teaching materials or textbooks and other reading materials are carefully selected from well-known publishers such as Cambridge University Press,\u00a0 Oxford University Press, and University of Michigan Press which help students access international standards of content. The training programme mainly instructed in English also gives graduates more opportunities for higher education at other institutions around the world after completing the undergraduate programme in Business English at UEH. Last but not least, most of the academic staff received Master\u2018s or PhD degrees from various universities in other foreign countries (see CVs of the full-time and visiting lecturers). It is widely believed that what they have obtained abroad will be applied in their teaching practices of the programme.<\/p>\n<p>\u00a0\u00a0\u00a0 Consequently, a large number of the SFL\u2019s students are capable of doing internships and work at multinational companies as well as international corporations. This will be presented with more details in the following parts.<\/p>\n<h2>1.3.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Positioning of the study programme<\/h2>\n<h3>1.3.1.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Positioning of the study programme in the educational market<\/h3>\n<p>In 2023, UEH was ranked in the Top 301+ Best Universities in Asia by QS World University Rankings. This result marks the development of the university and confirms its position in the region. Therefore, UEH can be considered the leading university in economics and management in the Vietnamese educational market. Furthermore, the university is a pioneer in developing training programmes in the country to provide highly qualified labour resources for society. The BBE programme can be considered as one of the favoured ones at UEH as well as in the educational market of Vietnam.<\/p>\n<p>Though the programme of Business English was not developed as early as other majors at UEH, it still receives much attention from school leavers. It was highly evaluated as one of the most prestigious training programmes in Business English, particularly in the South of Vietnam. The admission scores of the programme are often higher than those of most similar programmes in Vietnam. In 2023, the enrolment score of UEH\u2019s Business English programme was 26.3 for three subjects, ranking higher than other universities in the region with the programme of Business English (see Appendix 7). In other words, candidates who are admitted to the programme must score at least 8\/10 points for each subject on average.<\/p>\n<p>Moreover, the number of candidates who applied to the programme has increased over the years (see Appendix 8). Specifically, it jumped up more than four times in 2018 and has continued to rise significantly up until now. The programme\u2019s application rate was around 300% to 400% between 2015 and 2017 and 1,800% to 4,700% for the period 2018 to 2022. Consequently, the programme targets good students from prestigious high schools like Le Hong Phong, Nguyen Thuong Hien, Tran Dai Nghia, Gia Dinh, Tran Phu, and others with good English abilities.<\/p>\n<p>In summary, UEH\u2019s programme of Business English is positioned as the leader of the national market in the field of English studies. In the region, the high achievement of UEH (the Top 301+ in the Best Universities in Asia, QS Asia University Rankings 2024) will raise the university&#8217;s reputation. Many graduates from the BBE programme were admitted to postgraduate programmes at universities in Asia and the United States.<\/p>\n<h3>1.3.2.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0Positioning of the study programme on the job market for graduates (&#8220;Employability\u201d)<\/h3>\n<p>The programme in Business English aims to provide graduates with knowledge and skills to work across different sectors at multinational companies, international companies, English language centres, or translation agencies. Graduates will be able to hold the following positions in Table 1.4.<\/p>\n<p>Toward the goal of providing high-quality human resources for society, the programme first aims to supply a workforce who can work in different positions at firms in Vietnam where English is needed. The SFL\u2019s executive board has periodically had face-to-face meetings with its scientific advisory board [1.3.01], along with surveys on the quality of the programme with lecturers (Appendix 3). Their recommendations for new courses of research methodology in applied linguistics, interpretation or the elective course of British-American Literature were included in the current programme. In addition, another survey was conducted with the graduates of the BBE programme who were working across various sectors (Appendix 4). Most of the graduates are satisfied with the knowledge and skills provided by the programme, but they also indicated a lack of knowledge of research, which has been recently added to the current programme.<\/p>\n<p><strong>Table 1.4. Job Positions of UE<\/strong><strong>H Business English graduates<\/strong><\/p>\n<table width=\"605\">\n<thead>\n<tr>\n<td width=\"187\">\n<p><strong>Organisations<\/strong><\/p>\n<\/td>\n<td width=\"132\">\n<p><strong>Job positions<\/strong><\/p>\n<\/td>\n<td width=\"285\">\n<p><strong>Job description<\/strong><\/p>\n<\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td width=\"187\">\n<p>International businesses<\/p>\n<\/td>\n<td width=\"132\">\n<p>Office staff (sales, HR manager)<\/p>\n<\/td>\n<td width=\"285\">\n<p>Do transactions related to English and management<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"187\">\n<p>Domestic businesses<\/p>\n<\/td>\n<td width=\"132\">\n<p>HR executive, office staff, project management executive<\/p>\n<\/td>\n<td width=\"285\">\n<p>Do transactions related to English and management<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"187\">\n<p>English language Centers<\/p>\n<\/td>\n<td width=\"132\">\n<p>EFL teachers\/ Tutors, IELTS trainers<\/p>\n<\/td>\n<td width=\"285\">\n<p>Deliver English lessons<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"187\">\n<p>Translation offices<\/p>\n<\/td>\n<td width=\"132\">\n<p>translators<\/p>\n<\/td>\n<td width=\"285\">\n<p>Do translation or interpretation tasks<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"187\">\n<p>Educational agencies<\/p>\n<\/td>\n<td width=\"132\">\n<p>consultants<\/p>\n<\/td>\n<td width=\"285\">\n<p>Consult students when choosing educational institutions to study abroad<\/p>\n<p>Do some communication work with educational partners of the agency<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"187\">\n<p>Media companies<\/p>\n<\/td>\n<td width=\"132\">\n<p>Content creators<\/p>\n<p>Story writing collaborators<\/p>\n<\/td>\n<td width=\"285\">\n<p>Write, review, edit, and update English content for company websites, writing and editing marketing materials, and similar platforms<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><em>Source: Results from the survey with graduates of the\u00a0 programme of Business English<\/em><\/p>\n<p>In addition, some companies participate in the programme\u2019s training process through the annual internship. The close relationship between the SFL and other firms in Vietnam is reflected in signed MOUs and annual activities. It helps graduates meet the expectations of their target employers.\u00a0<\/p>\n<p>At the time of graduation, most graduates (approximately 90%) found jobs in various sectors across the country. In summary, the graduates of this programme are competitive candidates in the job market, but they can meet the job market\u2019s requirements and were almost employed with good jobs.\u00a0<\/p>\n<p>The SFL periodically conducts a survey on job demands related to the job positions targeted to position ourselves in the job market. There will be many more job opportunities in the future for graduates of the Business English programme.<\/p>\n<h3>1.3.3.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0Positioning of the study programme within the HEI&#8217;s overall strategic concept<\/h3>\n<p>The vision of UEH from now to 2030 is to become a multidisciplinary and sustainable university with a high academic reputation in Asia. In line with UEH\u2019s vision, SFL\u2019s vision from now to 2030 is the training unit providing high-quality staff not only gaining knowledge and skills in English applied linguistics but also in fields of translation, marketing, or management. More importantly, UEH\u2019s BBE programme has become one of the most renowned programmes of English studies in Vietnam and is appreciated by high school leavers across the country. The Business English programme\u2019s graduates have been accepted to follow master programmes at some prestigious universities in regional and international institutions. In addition, the programme is also the first choice of high school candidates who intend to pursue a major in English studies (see Appendix 7).<\/p>\n<p>To carry out UEH\u2019s mission of enhancing and elevating knowledge acquisition, and breeding young talents in the age of globalisation and integration while pioneering innovation and serving the public interest, the programme is periodically reviewed and updated with the latest knowledge toward international trends. The programme also prioritises recruiting lecturers who graduated from prestigious universities around the world. Moreover, the programme promotes scientific research by lecturers and students to gain insights into the language and tackle some issues related to teaching and learning activities.<\/p>\n<p>The programme also builds connections among the stakeholders: the SFL\u2019s faculty, employers, students, professional associations, governmental agencies (MoET) and other universities in Vietnam to share knowledge and enhance the sustainable development of foreign language training in Vietnam.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><a href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a> Students of Business English Programme are required to obtain IC3 (Internet and Computing Core Certification) or MOS (Microsoft Office Specialist)<\/p>\n<p><a href=\"#_ftnref2\" name=\"_ftn2\">[2]<\/a> CEFR-Common European Framework of Reference for Languages or IELTS 7.0<\/p>\n<p><a href=\"#_ftnref3\" name=\"_ftn3\">[3]<\/a> Students may choose one of the 2<sup>nd<\/sup> foreign languages such as Russian (TRKI 1), French (DELF B1\/ TCF Niveau 3), German (B1 ZD), Chinese (HSK level 3), Korean (TOPIK3-intermediate 1), or Japanese (JLPT N4)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>1.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Institutional context 1.1.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Overview of the University of Economics Ho Chi Minh City The University of Economics Ho Chi Minh City (UEH) was founded in 1976 as a public uni-disciplinary higher education institution in economics. As the university evolves, it has become multi-disciplinary offering a wide range of degree programmes in other disciplines such as business administration and finance. UEH has recently offered inter-disciplinary programmes such as urban planning and real estate since 2021 as the rising demand of the labour market necessitates the convergence of disciplines. Pursuant to Decision No. 426\/TTg promulgated by the Prime Minister on October [&hellip;]<\/p>\n","protected":false},"author":31559,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"pgc_meta":"","_uag_custom_page_level_css":""},"categories":[236,237],"tags":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"post-thumbnail":false,"vantage-thumbnail-no-sidebar":false,"vantage-slide":false,"vantage-carousel":false,"vantage-grid-loop":false,"yarpp-thumbnail":false,"sow-carousel-default":false,"sow-blog-portfolio":false,"sow-blog-grid":false,"sow-blog-alternate":false,"sow-post-carousel-overlay-theme":false},"uagb_author_info":{"display_name":"V\u00e2n V\u01b0\u01a1ng Ph\u1ea1m Th\u00f9y","author_link":"https:\/\/nnkt.ueh.edu.vn\/index.php\/author\/vanvpt\/"},"uagb_comment_info":0,"uagb_excerpt":"1.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Institutional context 1.1.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Overview of the University of Economics Ho Chi Minh City The University of Economics Ho Chi Minh City (UEH) was founded in 1976 as a public uni-disciplinary higher education institution in economics. As the university evolves, it has become multi-disciplinary offering a wide range of degree programmes in other disciplines such&hellip;","_links":{"self":[{"href":"https:\/\/nnkt.ueh.edu.vn\/index.php\/wp-json\/wp\/v2\/posts\/23195"}],"collection":[{"href":"https:\/\/nnkt.ueh.edu.vn\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nnkt.ueh.edu.vn\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nnkt.ueh.edu.vn\/index.php\/wp-json\/wp\/v2\/users\/31559"}],"replies":[{"embeddable":true,"href":"https:\/\/nnkt.ueh.edu.vn\/index.php\/wp-json\/wp\/v2\/comments?post=23195"}],"version-history":[{"count":0,"href":"https:\/\/nnkt.ueh.edu.vn\/index.php\/wp-json\/wp\/v2\/posts\/23195\/revisions"}],"wp:attachment":[{"href":"https:\/\/nnkt.ueh.edu.vn\/index.php\/wp-json\/wp\/v2\/media?parent=23195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nnkt.ueh.edu.vn\/index.php\/wp-json\/wp\/v2\/categories?post=23195"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nnkt.ueh.edu.vn\/index.php\/wp-json\/wp\/v2\/tags?post=23195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}